1. Scope and Acceptance

This Privacy Policy applies to websites, landing pages, online forms, advertisements, telephone communications, text messages, email communications, and related services operated under the PestMotiv name.

This Policy describes our practices concerning personal information collected through PestMotiv-controlled properties and through service providers acting on our behalf.

By accessing the website or voluntarily submitting information, you acknowledge the practices described in this Policy. This Policy does not replace any separate consent, authorization, service agreement, disclosure, or terms presented when information is collected.

PestMotiv may operate as a marketing, lead-generation, referral, scheduling, or customer-acquisition platform. Pest-control services may be performed by an independent service provider, participating contractor, affiliate, or third-party business.

2. Information We Collect

Depending on how you interact with PestMotiv, we may collect the following categories of information:

Identity and Contact Information

• Name, service address, city, state, ZIP code, email address, and telephone number.
• Property type, service location, scheduling preferences, and availability.

Service-Request Information

• Type of pest or suspected infestation.
• Details concerning the requested pest-control service.
• Photographs, descriptions, notes, or other information you voluntarily provide.

Consent and Communication Records

• Checkbox selections, consent status, and the disclosure language displayed at submission.
• Submission date and time, IP address, page URL, referring URL, campaign source, and CTA attribution.
• Telephone-call, text-message, opt-out, Do Not Call, inquiry, complaint, and support records.
• Call recordings or monitoring records where permitted by law.

Device and Usage Information

• Browser, operating system, device type, IP address, and approximate location.
• Pages viewed, buttons selected, session duration, referring websites, and campaign data.
• Diagnostic, security, advertising, and performance information.

Transaction and Customer Information

• Quotes, estimates, appointments, service history, provider assignment, and support records.
• Payment or transaction information when payment functionality is offered.

3. Sources of Personal Information

• Directly from you when you submit a form, call, text, email, or otherwise communicate with us.
• Automatically through cookies, pixels, tags, analytics, call tracking, and similar technologies.
• Advertising and lead-generation sources, including publishers, comparison sites, referral partners, and advertising platforms.
• Affiliates and service providers, including pest-control businesses, CRM providers, telecommunications vendors, form processors, and consent-verification providers.
• Public or commercially available sources where permitted by law.

4. How We Use Personal Information

• Receive, review, process, and respond to pest-control inquiries and service requests.
• Match, route, assign, refer, or transfer requests to participating providers or contractors.
• Provide quotes, estimates, appointment assistance, customer service, and follow-up.
• Communicate by telephone, text, email, online messaging, or other channels.
• Document consent, lead authenticity, opt-outs, complaints, and Do Not Call requests.
• Detect and prevent fraud, spam, abuse, security incidents, and unlawful conduct.
• Operate, analyze, personalize, troubleshoot, and improve websites, forms, advertisements, and business operations.
• Measure campaign performance, lead quality, attribution, and advertising effectiveness.
• Comply with legal obligations and establish, exercise, or defend legal claims.
• Evaluate or complete a merger, acquisition, financing, restructuring, asset sale, or similar transaction.

5. How We Disclose Personal Information

Participating Pest-Control Providers

We may disclose service-request and contact information to affiliates, participating pest-control businesses, service providers, or contractors that may evaluate your request, provide an estimate, schedule an appointment, contact you, or perform services.

Technology and Operational Vendors

• Website hosting, CRM, online forms, communications, and call routing.
• Analytics, advertising attribution, consent verification, fraud prevention, and security.
• Payment processing, legal, accounting, compliance, and consulting services.

Advertising and Analytics Partners

We may disclose identifiers, website activity, advertising data, and campaign-attribution information for measurement, audience development, campaign optimization, and advertising purposes.

Legal, Safety, and Business Transactions

We may disclose information to comply with law, respond to legal or regulatory requests, investigate fraud or security incidents, protect rights and safety, or support a business transaction.

6. Telephone Calls, Text Messages, and Marketing

Where you provide the required consent, PestMotiv, LeadsMotiv, Motiv Brands, their affiliates, and participating providers may contact you at the number you provide through calls or text messages, including communications made using automated technology or an artificial or prerecorded voice, as described in the disclosure presented with the applicable form.

Consent to receive marketing communications is not a condition of purchasing goods or services. Message and data rates may apply. Message frequency may vary.

Opting Out

Reply STOP to a text message to revoke text-message consent. You may request placement on our internal Do Not Call list by informing the caller or emailing [email protected].

We may retain contact, consent, and suppression records after an opt-out to document and honor your preference, comply with law, and prevent unauthorized marketing communications.

7. Cookies, Pixels, Analytics, and Advertising Technologies

PestMotiv and its service providers may use cookies, pixels, tags, scripts, local storage, analytics, call tracking, and similar technologies to operate and secure the website, remember preferences, measure performance, understand interactions, prevent fraud, attribute leads, measure advertising effectiveness, and support interest-based advertising.

You may be able to block or delete cookies through your browser settings. Restricting cookies may impair functionality. Where required by law, additional consent or opt-out controls may be provided.

8. Consent Documentation and Lead Verification

PestMotiv may use TrustedForm or similar consent-verification, lead-certification, anti-fraud, and documentation technologies.

• The page or form visited and the disclosure language displayed.
• Form-field interactions, checkbox selections, and consent activity.
• Date, time, IP address, browser, device, page URL, and referring URL.
• A certificate, token, or record associated with the lead.

This information may be used to verify authenticity, document consent, investigate complaints, prevent fraud, comply with law, and establish, exercise, or defend legal claims.

9. Data Retention

We retain personal information for as long as reasonably necessary to process service requests, maintain customer and transaction records, document consent, honor opt-outs, prevent fraud, resolve disputes, comply with legal and contractual obligations, and defend legal claims.

Retention periods vary based on the information involved, applicable limitation periods, legal requirements, operational needs, and litigation or regulatory risk.

10. Information Security

We use administrative, technical, and physical safeguards reasonably designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, network, transmission method, storage system, or security measure is completely secure. We therefore cannot guarantee the absolute security, availability, or integrity of information.

11. State Privacy Rights

Depending on your state of residence and applicable law, you may have certain privacy rights.

Submitting a Privacy Request

Submit privacy, terms, legal, opt-out, access, correction, or deletion requests by emailing [email protected] or calling 1-866-688-6980.

We may request information reasonably necessary to verify identity, state of residence, relationship with PestMotiv, and authority to make the request. Authorized agents may be required to provide written authorization and proof of agency.

Do Not Sell or Share Requests

Where applicable, requests to opt out of legally defined sales, sharing, or targeted advertising may be submitted to [email protected].

Global Privacy Control

Where legally required and technically supported, recognized browser-based opt-out signals, including Global Privacy Control, may be processed as requests to opt out of covered activities.

12. Children’s Privacy

PestMotiv’s website and services are intended for adults seeking pest-control services and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

13. External Websites and Third-Party Services

The website may link to third-party websites, applications, advertisements, providers, or pest-control businesses. PestMotiv does not control and is not responsible for third-party privacy, security, content, licensing, terms, or business practices. Information provided directly to a third party is governed by that party’s policies.

14. Changes to This Privacy Policy

We may update this Policy to reflect changes in law, technology, operations, vendors, website functionality, advertising practices, or information-handling procedures.

The revised version will be posted with an updated “Last Updated” date. Material changes may also be communicated through the website, email, collection notices, or another appropriate method.